The incredible value that arts can bring to our health and wellbeing is unfortunately something that is often overlooked.

The Global Arts and Health Alliance (GAHA) seeks to change this, by facilitating projects that put the arts first - for health’s sake. We worked with GAHA to develop their brand message and identity, solidifying their position as a crucial voice for artists and healthcare professionals.

It was clear that video would play a key role in the GAHA strategy to tell the vibrant story of the importance of Arts and Health. GAHA board members spoke to camera about the bold mission of the organisation.

Key stakeholders for GAHA included artists, healthcare professionals, industry, research institutes and government. It became clear early on that there needed to be a clear strategy in place tailored to speaking to each unique group. Through extensive internal documentation, we developed communication methodologies for every audience.