The ARTofficial Truth Machine ATM-001
Showcasing developments in artificial intelligence through a fun and interactive physical installation.
As part of Adelaide’s CreaTech City Challenge, ARTofficial Truth Machine ATM-001 transformed Rundle Place into an unexpected hub of human-machine interaction.
Topbunk facilitated this unique activation by connecting multidisciplinary artists Dave Court and James Brown with the high-footfall retail location, while also working behind the scenes to deliver a creative strategy that raised awareness of the activation across multiple channels.
Topbunk facilitated this unique activation by connecting multidisciplinary artists Dave Court and James Brown with the high-footfall retail location, while also working behind the scenes to deliver a creative strategy that raised awareness of the activation across multiple channels.
Visitors were invited to converse with the AI-powered vending machine — a quirky, personality-filled interface built using GPT-3 technology in collaboration with the University of Adelaide’s Australian Institute for Machine Learning (AIML). Rather than dispensing snacks, the machine issued digital artworks tailored to each user, generated based on the AI’s interpretation of the conversation. These artworks were made accessible via QR code, linking to a dedicated mobile experience.
For a lucky few, the machine also offered a tangible reward: small artist-designed gifts such as native seed packets wrapped in art posters, AI-generated prints, or whimsical poetic feedback. This blend of interactivity, surprise, and creativity captured public attention and helped demystify AI in an accessible, playful format.
Topbunk’s role extended beyond artist-location matchmaking. The agency devised and implemented a campaign to build awareness of the in-centre activation, produced photo and video documentation to amplify the project’s reach, and supported coordination of the public launch event at Rundle Place. The result was a rich, multi-layered experience that invited the public into the world of AI through curiosity, creativity, and conversation.
For a lucky few, the machine also offered a tangible reward: small artist-designed gifts such as native seed packets wrapped in art posters, AI-generated prints, or whimsical poetic feedback. This blend of interactivity, surprise, and creativity captured public attention and helped demystify AI in an accessible, playful format.
Topbunk’s role extended beyond artist-location matchmaking. The agency devised and implemented a campaign to build awareness of the in-centre activation, produced photo and video documentation to amplify the project’s reach, and supported coordination of the public launch event at Rundle Place. The result was a rich, multi-layered experience that invited the public into the world of AI through curiosity, creativity, and conversation.
